The Fresherized® Process
by Wholly Guacamole® brand
So, What is HPP?
High Pressure Processing or HPP technology is a process of preserving foods through the use of high-pressure water rather than with heat or chemicals. HPP is what makes our guacamole taste so yummy without any preservatives or additives having to be added. We want it to be just like home-made (without the fuss). Would you add chemical preservatives to your homemade guacamole? HPP is all about using cold-water pressure instead of heat to preserve our product. This same cold water is low-energy and is recyclable so it's more efficient than thermal preservation.
When Don helped HPP evolve into what it is today, the process became known as the "Fresherized®" process. Today Fresherized Foods, home of Wholly Guacamole® brand, is the world's largest user of HPP.